Tag: sales strategy

Wooden letter tiles spelling “listen more” with purple text reading “Active Listening: The How & Why”.
Sales

Active Listening in Sales: Why Talking Less Wins More

So, what do I mean by active listening? Active listening is where you fully engage in listening your customer/prospect during a sales conversation. This implies that you are not just hearing their words (whilst waiting your turn to speak) but really attempting to understanding their emotion state, their needs and concerns, their problems, and challenges.

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Sales professional listening carefully while a prospect explains their challenges during a meeting
Sales

Sales Discovery Questions: The Key to Better Win Rates

Committed sales professionals are always seeking ways of improving their chances of converting new prospects into customers. It is my considered opinion that spending time in preparing better questions for the discovery phase of a sale is a strategic approach that goes beyond mere information gathering.

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